Alegreya comes with a classic look – it was designed for literature, making it perfect for longer bodies of text. It’s a nicely rhythmic and dynamic font that pairs well with Roboto. Aqua Grotesque is a reimagining of Futura, a font that was originally designed back in the 1920s and was based on the simplicity and functionality of Bauhaus. This easy-to-read yet funky looking font would work equally well on sites with a retro vibe as well as on fashion and ecommerce sites. If you find yourself designing a website for a company formed in the 80s that wants to play upon the styles of that time, this font would work great for your titling and headers.
Choosing the right fonts for your website is a critical design decision that can greatly impact user experience and overall aesthetics. Montserrat offers multiple font weights and styles, making it versatile for various design purposes. Its readability and balanced proportions make it an excellent choice for delivering a clean and modern aesthetic. A good web-safe font is easy to read, even at various font sizes and on different screen resolutions.
Compatibility with Branding
Using website templates can help make this process seamless, too. This font, from the sans serif family was designed by Steve Matteson, Type Director of Ascender Corp. It’s considered a very mobile friendly font in terms of readability and is often used in apps. Another mobile friendly font is the Droid font also from the Ascender Corp or the Avenir font designed by Adrian Frutiger and published by Linotype. Still, nearly any typographic genre is fair game for large text, just as long as the feelings evoked by the typeface are appropriate for the context. This is the ideal time to use a decorative or handwritten font with swashes and very high stroke contrast like Lobster or Berkshire Swash.
- It has a fancy, classy feel that pairs well with clean, modern imagery.
- Therefore, brand choice also revolves around understanding your target audience.
- Erik Spiekermann describes his Meta family as, «the nearest thing I’ll ever have to a classic,» and he’s being modest, because Meta really is a classic; especially its serif.
Lato is used on websites like Goodreads, WebMD, and Merriam-Webster. Sans serif fonts are usually simple in design, which makes them versatile in terms of placement and use. They can also be used to tame choosing fonts for website an otherwise unique-looking website design. Or let’s say you are a law firm or a high-end cosmetics brand and want your typography to communicate trust and professionalism with a touch of class.
An Overview of Font Types
Of course, there are always Google’s serif typefaces that you can use for free, such as Playfair Display, Cormorant Garamond, or Crimson Text, to name a few. It’s also worth noting that serif fonts are good for readability, which is why they’re a common choice for body text, headings and subheadings. That’s not to say sans serif fonts are bad for readability; they work perfectly fine for long blocks of text. But there’s a reason why high-end publications like The New York Times and Boston Globe still use serif web fonts for their digital articles. And, not by coincidence, both of those newspapers lean towards “formal” and “classical” branding styles while promoting longform text.
Along with standard readable fonts, there are fonts developed for specific needs, called specialist fonts. They include Hargreaves (Scope), FS Me (MenCAP), Dyslexie, and Aktiv Grotesk. Another method to combine fonts when you win anyway is mixing serifs https://deveducation.com/ and sans-serifs. With the decorative font, any message becomes more reader-friendly as it helps perceive the text as unusual and dazzling. For example, the Chainzoku beverage website uses a decorative font to present the brand in a whimsical way.